With
pervasive use of the internet for information dissemination, and with RSS News
Feeds gaining momentum as a powerful online communication tool, one needs to
ask whether businesses are now better served by publishing news feeds in lieu
of newsletters.
There are
obvious convenience factors that favor publishing news feeds over newsletters:
No newsletter design delays or expenses, no printing delays, no printing costs,
no postage costs, no mailing lists. Putting aside the obvious advantages of
news feeds listed above, an important question to ask when evaluating
effectiveness of the newsletter versus the news feed is whether the information
is time-sensitive. News feeds effectively overcome the shortfalls of
newsletters and email broadcasts. With news feeds, nothing is ever printed or
emailed, and the news feed is instantly available online.
Your targets will
simply not tune in to news feeds that don't interest them! The good news is
that RSS News Feeds can be incredibly simple to publish if you select the right
publishing tool. How do you tell others about your news feed? (Older version
browsers don't support news feeds.) It is common practice to install an
industry-standard RSS "button" on your website that, when clicked,
displays your news feed and provides the news feed address for subscription
purposes (see more about subscribing to news feeds below).
For powerful
promotion of your news feed, select a feed publishing service that offers the
ability to actually display your news items directly on your website, blending
in with the design of your site, and including the means to subscribe to that
news feed. What does it mean to subscribe to a news feed? With contemporary
browsers, you can bookmark news feeds - just like you can bookmark a website -
and get signals when new items being available in news feeds that you bookmark.
And in its "Leopard" operating system, Apple integrates news feeds
with its Mail program, bringing news feeds to mainstream online communication.
Pace of
discovery - 4 New Highly Critical Vulnerabilities a Day
Shared
Vulnerability Database - Double Edged Sword
Immediate
Exploitation Databases - Publicly Available
Open Source
Automated Vulnerability Scanners
With a wide
variety of open source automated vulnerability scanning tools available online
cybercriminals can search for exponentially more targets, further shortening
the time corporations have to respond to new vulnerabilities.
With these
trends at play cybercriminals no longer need years of experience or expensive
resources to exploit vulnerabilities.
Summary -
Cyber Criminal Modus Operandi
This level of
sophistication in automatically scouting for targets and exploiting their
vulnerabilities, drastically improves the speed and reach cyber criminals have
to execute malicious activity.
Fast
detection of vulnerabilities to keep one step ahead of cybercriminals;
Prioritization
of identified vulnerabilities so critical bugs can be patched. Fast.
Regain
control of your company's cyber security with MazeBolt's Unified Threat
Assessment Platform that validates your security posture for the three main
attack vectors: Vulnerabilities on your perimeter, DDoS Mitigation, and
Phishing attacks.
